Syria, Vogue and the PR Machine

NYTimes has a good piece about how Syria’s Assad family used public relations in a really sophisticated way to create a glamourous, progressive and modern image of them in the West. Vogue even published this controversial profile of Syria’s first lady in March 2011, just as Assad laid a brutal crackdown and over 10,000 Syrians died for opposing him. Vogue has since taken down its profile and apologised for it, but the reporter of the story Joan Juliet Buck said in an interview that the first lady was “extremely thin and very well-dressed, and therefore qualified to be in Vogue.” I guess this means if you put an Alexander McQueen outfit on a starving African child, she would be qualified to be featured in the magazine as well.


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